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Bing Maps to be rebranded as Nokia Maps

Las Vegas, US: In an interview with Pocket-lint, Nokia CEO, Stephen Elop, stated that Bing Maps would be rebranded as Nokia Maps across all platforms. Nokia owns NAVTEQ maps database, which now powers Bing Maps on all Windows Phone devices. But Elop added that the Nokia Maps branding will be spread out to all users of Bing Maps, across all platforms, including the BlackBerry.
The news will probably come as a surprise to companies involved with Bing, such as Research In Motion (RIM) who makes the popular BlackBerry smartphones. “Part of the relationship we established with Microsoft is that we are clearly placing a bet on the Windows Phone platform. [In return] they are placing a bet on our location-based platform: mapping, navigation and so forth,” explained Elop.
Elop stressed that Nokia’s deal to help Microsoft improve its navigation services is a way to protect the Finnish company and make sure the agreement wasn’t as one sided as perhaps people currently perceive.
Source: www.pocket-lint.com