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Banking firm acquires LBS company

California, US: Green Dot Corp, a banking and payment services firm, acquired Loopt, a location-based-services company, for a whopping USD 43.4 million. Green Dot is planning to integrate Loopt into its operations to improve customer acquisition and retention of its current prepaid debit cards.

The acquisition aims at providing a number of key strategic benefits to Green Dot that are expected to drive the adoption of new banking and payment products targeted to new segments of consumers. The acquisition will also provide an opportunity to Green Dot to become a leader in mobile wallets, rewards and payment solutions at retailers nationwide. Furthermore, Loopt holds several patents that are applicable to mobile marketing in the context of location-based messaging delivered real-time to a mobile handset. Green Dot believes that these patents will be important strategic assets as it pursues its mobile business opportunities.

“We believe that mobile phones have the potential to change the way people interact with their bank, control their money and pay for goods and services,” said Steve Streit, Chairman and CEO of Green Dot. “Loopt has innovative mobile technology, market leading mobile programming capabilities and compelling intellectual property. Meanwhile, Green Dot has a large customer base, a robust enterprise-level financial services infrastructure and retail point-of-sale financial transaction capabilities deployed at major retailers nationwide. When Loopt’s assets are layered into Green Dot’s platform, we believe that a significant opportunity emerges for Green Dot to become a large-scale player in mobile technology solutions at the retail point of sale.”

Loopt co-founder and CEO Sam Altman stated, “It’s been exhilarating to see mobile become such a critical part of our collective daily lives. As this technology truly reaches the masses, I believe we’re going to see the banking and payments industry fundamentally reshaped in a way that’s better for everyone. My team and I look forward to being part of this transformation and are eager to bring cutting edge mobile banking and payment solutions to Green Dot’s retail partners and Green Dot’s millions of current and future customers.”

Source: Green Dot