AutoNavi changes plan; puts O2O business on hold

AutoNavi changes plan; puts O2O business on hold

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China, October 15, 2014: Chinese digital map provider AutoNavi Software is putting on hold its previous plan to develop an O2O (online to offline) model for mobile maps and will continue to focus on location-based solutions (LBS). The shift in plans is believed to have happened after the company was acquired by e-commerce giant Alibaba Group earlier this year.

AutoNavi had proposed the development of its O2O business in 2013. The company, however, could not attain enough traction from the market by combining its mapping and O2O business.

China's navigation mapping data market is dominated by AutoNavi and NavInfo, while the mobile map market is dominated by AutoNavi and Baidu. AutoNavi's advantage, when compared with Baidu, lies in a complete supply chain covering mapping data, map applications and a strong user base.

In the future, the company aims to provide users not only with navigational information, but also with traffic information.

Source: Want China Times