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Automakers bet on HERE’s real-time digital maps

Germany: After successfully concluding the acquisition of Nokia’s mapping and location business on December 4, AUDI, BMW Group and Daimler plan to run HERE as an independent and open company. HERE’s location platform is set to deliver high definition maps combined with real-time location information, providing customers a detailed representation of the real world in real time.

While HERE currently powers its map with data from more than 80,000 sources and billions of probe points daily, the company is actively engaged in connecting to millions of vehicles and their on-board sensors that generate information about the car’s surroundings. There are currently more than 2 million connected vehicles from AUDI, BMW Group and Daimler which are capable of collecting advanced high quality location based data already today offer enormous potential to accelerate the development of HERE’s location platform.

Prof. Rupert Stadler, Chairman of the Board of Management of AUDI, said, “No one understands the potential of digital maps better than the HERE team with its 6,500 employees worldwide. The shareholders will therefore give HERE free rein in accelerating its growth strategy.”

Adding to that, Klaus Fröhlich, Member of the Board of Management of BMW for Development, said, “The combination of leading map technology with data from vehicles, devices and infrastructure will give HERE and its customers a clear advantage in the development of future mobility services. As more partners and customers join this model, HERE will be able to provide even better, more up-to-date maps and a precise digital real-time representation of our world of mobility.”

From Daimler, Prof. Dr. Thomas Weber, Member of the Board of Management, chipped in: “With its high level of innovation and exceptional employees, [HERE] has the potential to become the leading provider of technology for real-time location services in the digitized world of mobility.”

Source: Audi