Autodesk Location Services, a division of Autodesk, Inc., has announced an agreement with wireless operator, Telecom Italia Mobile (TIM) to participate in the TIM Application Program (TAP) as the provider of location-based services. In this role, Autodesk Location Services will location-enable applications and services offered to TIM’s enterprise customers. Telecom Italia Mobile supports 23.95 million subscribers in Italy and represents the majority of corporate wireless customers.
Customer-relationship management, fleet management, and sales force automation are examples of enterprise applications and services that would be a natural fit for location-enhancement. Other implementations could include the provision of services where, for example, a shipping company uses location-based applications to market itself to customers and gain mind share. In such a case, a TIM wireless subscriber would have access to the nearest locations of the shipping company along with directions and hours of operation. All of this information would be exchanged using Autodesk’s location SMS service that enhances the text message sent via SMS (Short Messaging Service) with location-based capabilities, such as navigation, concierge, and proximity services.