Australian cosmetics retailer goes global with Pitney Bowes

Australian cosmetics retailer goes global with Pitney Bowes


Australia: Pitney Bowes announced today that Australian cosmetics retailer Adore Beauty is now a globally-optimized ecommerce site, bringing their coveted brands and unique cosmetics, skincare and beauty products to shoppers around the world.

As part of its strategy for international expansion, Adore Beauty is working with Pitney Bowes to provide a renowned Borderfree customer experience and seamless, localized online shopping to consumers across the globe.

The cross border ecommerce offering from Pitney Bowes supports the end-to-end technology and services platform that attracts new costumers, provides a localized shopping experience, handles payments and landed costs and ensures that deliveries reach customers safely and efficiently.

“Adore Beauty is already Australia’s leading online shopping destination for beauty products and cosmetics and, this year, we sought to expand our footprint globally by partnering with Pitney Bowes. Through this partnership, we are able to offer thousands of our wonderful products to more than 150 countries and territories thanks to the technology, which offers a seamless localized experience to customers,” says Kate Morris, founder and CEO of Adore Beauty.

“It’s great to see popular retailers like Adore Beauty ready to share their consumer philosophy and unique beauty line with shoppers outside of their home market,” said Lila Snyder, Executive Vice President and President, Global Ecommerce for Pitney Bowes. “With a growing international fan base, Adore Beauty is now ideally positioned to connect with global online shoppers. We are excited to partner with Adore Beauty on this exciting opportunity to expand globally.”

In the 2016 Pitney Bowes Global Online Survey, shoppers across the world indicated that they chose online retailers who offered personalized customer experiences, brand loyalty and better quality products. These are also the hallmarks of Adore Beauty’s philosophy, fueling its rise as the leading Australian online beauty, skin care and cosmetic retailer, and will continue to drive the brand as it expands internationally.

Pitney Bowes’ cross border solutions are available as part of the Pitney Bowes Commerce Cloud, a commerce enabler, providing access to solutions, analytics and APIs across the full commerce continuum with speed and agility.