Australian businesses chime in on location research

Australian businesses chime in on location research

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Australia: Chime Insight & Engagement Group, an international market research agency, has launched its PowerProbe and PowerCode applications in Australia. Company CEO Crispin Beale says, “PowerProbe and PowerCode have changed the way consumer insights are gathered and reported by merging traditional methods with sophisticated new technologies such as geo-location, eye and path tracking. These programs enable us to conduct tailored, sophisticated interviews which deliver high quality, actionable insights in real-time.” The expansion underlines the growing importance of the Australian and Asia-Pacific markets.

Source: Confirmit