The Association for Geographic Information (AGI) has decided to manage its own business matters more effectively by using the geographic information technology it has promoted for the past 12 years. AGI has selected Intergraph Mapping and GIS Solutions’ GeoMedia(r) products – GeoMedia, GeoMedia Professional, and GeoMedia WebMap – for implementation in its offices. The London-based AGI will use GeoMedia to analyze its membership, plan events, and deliver services more efficiently to its members throughout the United Kingdom of Great Britain and Northern Ireland. Immediate plans for the new GIS call for incorporating digital maps of the United Kingdom and geocoded records of AGI membership into GeoMedia. Association analysts will then query the AGI database through the GIS to view member profiles against a geographic backdrop, revealing regional trends based on membership type, business sector, interests, or preferred AGI activities. AGI will use the results of these analyses to market and promote events and seminars. GeoMedia will identify where events should be held based on the interest, status, and location of member companies. With the help of geographic targeting, AGI can conserve resources by pitching events to members most likely to attend. In turn, members will feel that AGI services are more tailored to their needs and locations. AGI also plans to use the Intergraph GIS software to develop case studies that can be employed in lobbying programs to raise awareness of geographic information applications.
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