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Around 43% of UAE mobile customers use LBS: Report

Dubai: Around 43% of mobile users in the UAE currently utilise location based services (LBS), according to the annual Mobile Life Study by TNS, one of the world’s largest custom market research organisations. The report further stated that more than 53% of UAE customers who don’t yet use LBS are interested in doing so.

The study, which draws on consumer behaviours, motivations, attitudes and responses, also shows that 37% of LBS users find friends and navigate their way around, while 27% use LBS to find nearby points of interest and as an alternative to dedicated GPS services.

Steve Hamilton-Clark, CEO of TNS Mena said location based services are finally ‘coming of age’ with figures showing that 19% of mobile users in the region use QR codes and 28% are interested in using them.

Source: Tradearabia