Apple poaches Krenz to fix maps

Apple poaches Krenz to fix maps

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US: iPhone-maker Apple, in a bid to revamp its mapping division, has hired former Nokia HERE and NAVTEQ executive Torsten Krenz to fix its mapping division.

Krenz was earlier Vice President of Global Expansion in NAVTEQ’s Digital Mapping Operations before it was acquired by Nokia and merged with Here.

The poaching of Nokia HERE executive is viewed by many as Apple‘s move to step up its own data-collection to improve its in-house Maps service.

Incidentally, Apple has planned a lot of new Maps features for its hyped iOS 8 launch including improved data, indoor mapping features, new localizations features for China, and transit directions.

Further, Apple also recently hired Benoit Dupin from Amazon’s A9 search technology group to advance its mapping efforts.

Source: 9to5mac