US: After a rough launch last year, Apple Maps appears to be doing very well, with 35 million US iPhone owners using the app in September 2013, versus 6 million iOS users of the downloadable Google Maps according to data from comScore, a market research company, which produced the figures from regular polls of thousands of users.
It”s likely that Apple”s success is largely due to the incredible advantage default apps hold on mobile platforms, with the majority of users finding Apple Maps to be “good enough” and not looking for an alternative.
According to comScore, Google Maps has gone from 81.1 million mobile US users last year to just 58.7 million this year, a drop of more than 20 million. At the same time, the total number of iPhone and Android phone users in the US increased from 103.6 million to 136.7 million. comScore attributes this significant drop largely to the introduction of Apple Maps as the default app on iPhones, as well as an increasing share of younger users that don”t use any mapping application.
ComScore”s data shows that in September 2013, 35 million used Apple”s maps at least once during the month, out of a total iPhone population of 60.1 million. The 58% usage on the iPhone is reckoned to reflect the growing number of younger users who do not use mapping services; the proportion of iPhone users who use any mapping service, including Google”s, has been dropping since April 2012, according to ComScore”s data.
“The thing is, on an iPhone all roads lead to Apple”s maps. They”re putting this front and centre for users, and getting more confident. Google is very fortunate that Android is a big source of data – they will be very relieved at that,” said Ben Wood, mobile analyst for CCS Insight, a research company based in London. He cautioned that US iPhone users might be more eager to use Apple”s maps because there seem to be fewer errors there compared to other regions, including Europe.
Source: The Guardian