US: Indoor GIS and wayfinding technology firm Mappedin announced a new collaboration with Apple to export its mall customers’ data to Apple Maps. “Representing some of the world’s leading REITs and mall owners, Mappedin’s customers can now easily make updates to property data across their wayfinding platforms (websites, kiosks, apps) and have that information reflected in Apple Maps on shoppers’ iPhones or iPads,” said company.
Using Mappedin’s platform, REITs can now provide Apple Maps users with detailed floor plans for mall properties around the world. Users can zoom in to view the exact location of stores, restaurants, restrooms, escalators, elevators, and stairs on each floor. Users can also filter stores by categories such as clothes, shoes, accessories, beauty and food, said company.
“Apple’s new indoor mapping feature unlocks huge potential for retailers to provide the omni-channel shopping experience today’s consumers desire,” says Patrick Flanagan, VP of Digital Marketing & Strategy at Simon Property Group.
“Using Mappedin’s tools, our team has the ability to make updates to our center maps to show store changes, new amenity and service deployments and have that information reflected across our wayfinding technology now including the Apple Maps platform. That ability allows us to form a powerful and consistent connection with our shoppers,” Patrick added.
With data coming in from Mappedin’s wayfinding platforms, and now the Apple Maps platform, property owners will gain additional insight into shopper intent, allowing them to reinvent consumers’ shopping experience.
“90% of all retail transactions still involve physical stores, but consumers now expect digital experiences as part of physical ones. At Mappedin, we have worked to make this a reality for over 500M square feet of premium retail space with our customers. It’s always about the experience. We are thrilled to see Apple, a world-class company and a leading retailer, contribute back to the digital brick ecosystem,” said Hongwei Liu, founder and CEO of Mappedin.