Apple bids adieu to social analytics platform Topsy

Apple bids adieu to social analytics platform Topsy

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US: Apple has shut down its Topsy Labs unit, which specialized in analyzing Twitter data and providing insights into current sentiment on a variety of topics, and the move prompted an outcry from many of its users. The website for the platform www.topsy.com currently directs users to an Apple support page. Apple acquired Topsy in December 2013 for more than $200 million, an unusual purchase for a hardware-focused company that has made few forays into social networking. An Apple spokesman was not immediately available for comment.

Source: Voice herald