US: It’s no secret that Apple wants to take over Google’s dominance in the mapping world. And working toward that goal, Apple has acquired a San Francisco start-up called Mapsense.
The technology giant has dished out about $25 million to get its hands on Mapsense’s tools that analyse and visualise location data. Using these tools, users can quickly create geographically-optimised visualizations of location-inspired data points, and then embed the data into apps. Apple has been continually scooping-up location-services companies. It took over a crowd-sourced mapping tool HopStop in 2013. And in May this year, Apple acquired a GPS company called Coherent Navigation.