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Alteryx 2.0 extends reach of business intelligence

California, USA, 10 July 2006: SRC, a developer of geographic business intelligence software, announced the release of Alteryx 2.0 and Alteryx Enterprise, giving company data stakeholders from the C-level executive to the database administrator the ability to deploy complex data transforms and business rules across the entire enterprise.

Alteryx Enterprise empowers corporate data users with access to critical information – driving better business intelligence and transforming complex business data into actionable information.

Alteryx is a completely integrated dataflow application containing data access, data profiling, data transformation, fuzzy data matching, data parsing, data quality, data reporting, geo-spatial mapping and analytics. Alteryx combines the functions of ETL, data quality and analytics for the business user seeking to employ business intelligence quickly and effectively throughout an organization.

“Alteryx allows VF Corporation’s analysts and marketing group to access corporate data that was once untouchable and un-useable within the enterprise,” said Pat Garvey, team leader for RFSM of VF Corporation.

The latest additions to Alteryx provide SRC corporate clients with the ability to develop content rich applications in a graphical user interface. With these enhancements, users can publish applications to their business users – masking the complexity of business data processing, increasing the efficiency of the end user and providing access to data across organizations. These new additions include: Alteryx Wizard Application Builder, Alteryx Macro Builder.

Founded in 1997 SRC gives businesses the insight they need to identify and capitalize on valuable new business opportunities before their competition. SRC’s comprehensive suite of business intelligence applications empowers all employees, from C-level executives to business users, to retrieve and transform data from multiple independent sources regardless of its format or country of origin into actionable intelligence.