Abu Dubai, UAE: Al Barq Digital, the digital media brand, owned and operated by Abu Dhabi Media Digital Out Of Home (AD Media DOOH), a subsidiary of Abu Dhabi Media Company (ADMC), signed an exclusive two-year agreement with Finland-based Whatamap, a leading specialist in mobile mapping, to provide innovative mobile wayfinding tools for consumers across the Middle East and North Africa (MENA) region.
Mobile mapping enables consumers to access and download customised information, such as maps, guides, or special promotional offers, to almost any mobile phone, while visiting malls, exhibition centres and other leisure destinations and public venues.
“We are excited to be at the forefront of development and innovation, and introduce new platforms in Digital Signage and Digital Out of Home media”, said Ricky Ghai, Executive Director, Digital Media at ADMC. “Mobile mapping offers the unique opportunity to link up marketing and accessibility, and is an integral part of the Al Barq line-up of advanced services and solutions”, concluded Ghai.
The company will begin introducing the new Whatamap solution this month in the Dubai Festival City mall. The solution will help shoppers locate and navigate their way to stores and services in the mall.
“Al Barq Digital’s aim is to optimise consumer experiences and convenient information and services help make a shopping trip better”, commented Andrew Wood, General Manager of AD Media DOOH. “With the use of Whatamap’s mobile toolset, we will be connecting with and helping consumers at just the right moment and place, which influences their purchasing decisions and return visits, and moreover it has a positive impact on the business of our advertisers and mall property partners”, added Wood.
“We see huge value in enabling shopping malls to interact with the consumer using our digital and mobile platform, to deliver an enhanced experience”, said Antti Saarinen, CEO of Whatamap.com Ltd.