aisle411 joins Bluetooth SIG, OGC and Open Mobile Alliance

aisle411 joins Bluetooth SIG, OGC and Open Mobile Alliance

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California, US: aisle411, the premier mobile retail navigation service, joined Bluetooth Special Internet Group (SIG), the Open Geospatial Consortium (OGC) and Open Mobile Alliance (OMA), underscoring its commitment to lead the mobile retail navigation industry. By joining these select industry groups relating to indoor location and indoor maps, aisle411 will share know-how, gain exposure, network with industry veterans and participate in testbeds, further enhancing its indoor mapping and location technologies.

“Our commitment to innovation and change the in-store shopping experience led us to participate in these industry groups. We are expanding upon our indoor positioning technology to enhance the more than 9,000 indoor searchable maps that aisle411 currently supports for leading retail partners in our effort to provide the most valuable indoor location and commerce platform for our partners,” said Nathan Pettyjohn , CEO of aisle411.

“We look forward to being part of these initiatives, allowing us to partner and plug-and-play with industry leaders to accelerate industry adoption of the most engaging shopping experience for customers across different devices, geographies, service providers, operators and networks,” said Kris Kolodziej , VP, Location Services of aisle411.

The Bluetooth SIG is a global trade organisation that oversees the development of Bluetooth specifications and the promotion and protection of the Bluetooth brand. Backed by industry leading companies, the Bluetooth SIG empowers over 17,000 member companies to collaborate, innovate and guide Bluetooth wireless technology.

“We”re thrilled to welcome aisle411 into the fast-growing Bluetooth family as they seek to expand the market for indoor positioning solutions through standards-based technologies. The security and near-universal availability of Bluetooth technology make it a natural fit for companies in this segment,” said Suke Jawanda, CMO of the Bluetooth SIG.

Source: PR Newswire