2003 demographic estimates for knowledge base marketing

2003 demographic estimates for knowledge base marketing

SHARE

Applied Geographic Solutions, Inc. (AGS) announced that KnowledgeBase Marketing has chosen AGS’ 2003 Demographic Estimates to enhance its AmeriLINK national consumer database. This action deepens the relationship between the companies since KnowledgeBase Marketing earlier contracted with AGS to secure the Census 2000 data. AGS now provides KnowledgeBase Marketing both current year and 5-year projected demographic data for use in its direct marketing and CRM business through 2005. AGS’ market demographic information, founded on statistical analysis and Census 2000, is to be seamlessly integrated into KnowledgeBase Marketing’s advanced data offering – ensuring that the most accurate and sophisticated demographic variables are available for statistical modeling, list selection and file enhancement.