Targeted advertising

    Targeted advertising

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    Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographic variables … or other second-order activities which serve as a proxy for these consumer traits.

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    Deputy Executive Editor, Geospatial Media and Communications. When asked, when are you at your creative best? I could cheerily say, “Hey! Who needs an ambiance? I just need a thought!”