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    Target market

    A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place, promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

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    Former Assistant Editor, Geospatial Media and Communication I always believe that perfection takes time but great works are performed not by strength but by perseverance.