Survey methodology

    Survey methodology

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    A hybrid field made up of statistics and social sciences, survey methodology studies the sampling of individuals from a population and data collection techniques (e.g. , questionnaire design) with a view towards making statistical inferences about the population represented by the sample and the constructs represented by the measures (i.e. , survey questions) used.

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    Deputy Executive Editor, Geospatial Media and Communications. When asked, when are you at your creative best? I could cheerily say, “Hey! Who needs an ambiance? I just need a thought!”