Geolocation is the identification of the real-world geographic location of a user or object, such as a radar, mobile phone or the Internet-connected computer terminal. Geolocation may refer to the practice of assessing the location, or to the actual assessed location. Geolocation is closely related to the use of positioning systems but can be distinguished from it by a greater emphasis on determining a meaningful location rather than just a set of geographic coordinates.
Modern geolocation uses a variety of positioning methods such as cell tower location, GPS location, IP Address etc. to locate an object or target customer.