Blueprints is the proprietary mapping technology GroundTruth uses to define a physical place and is the only mapping platform built for the specific purpose of location-based marketing. The company launched Blueprints in 2015 and since then has been expanding and improving the technology and points of interest mapped. Today, more than five million business and points of interest across 21 countries are Blueprinted. While a majority of GroundTruth’s Blueprints are auto-generated, all of the Blueprints are then evaluated, enhanced, or improved through their global team of Blueprinters.
• Only mapping platform built for location-based marketing.
• Areas are blueprinted in three different layers.
• Offers high-level of precision.
This technology differs from other location technology because of its levels of precision. Areas are Blueprinted in three different layers, so you can tell whether someone is actually in a store, in the parking lot, or in the general retail block area – making it perfectly built for marketers.