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‘Everywhere Means Something to Someone’

I am intrigued about how catchy titles often play to our emotions, and how this can affect our decision to buy products and solutions. The title of this particular blog comes from a Festival of Art from a seaside town in the UK, and reminds that everywhere i.e., 'place' has an emotional value .

What's this got to do with GIS? As with other types of analytics, I am increasingly seeing buyers make emotional decsions and then seek to justify those decisions with ROI calculations. We call this 'self seeking fulfilment'.

As we increasingly evolve our Go-to-Market strategies within the industry, maybe we should focus more on the emotional value of location. After all, doesn't everywhere mean something to somebody?