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PCI’s plan for the Geomatics Market

Richard Nasmith, Director, International Sales, PCI
Email: [email protected]

PCI’s plan for the Geomatics Market Richard H. Nasmith, Director, International Sales, PCI Geomatics was in India recently. He spoke to [email protected] on PCI’s plans for the Geomatics market.

  • Richard, this is your second visit to India this year. What’s cooking up?
    India is one of the fastest growing Remote Sensing software markets in the Asian Region. It offers tremendous opportunities for PCI Geomatics to reach to a large remote sensing user-base and to help India make a mark in the fast changing Remote Sensing scenario of the world.

    PCI Geomatics has over 300 installations in the country and it is growing very fast to support the users. We are planning to open our regional office in New Delhi by the first quarter of 2000. We are also looking at enhancing the capabilities of our resellers and solution providers to deliver better customer support in the region.

  • What market segment is PCI Geomatics looking at?
    I think the segmentation of the market has been done by various vendors for their own good. We at PCI ,are trying to re-define the market by providing the customer through one PCI Geomatics interface, Remote Sensing, cartographic, photogrammetric and geoscientific problem solving tools. Besides this we have developed user specific solutions like Agroma a powerful wide area agricultural monitoring package designed specially to assist in analyzing agricultural production, suitability mapping, RADARSAT rice mapping and NDVI generation from NOAA AVHRR imagery. Similarly we have a product called CZ-IMS (Coastal Zone Integrated Management Tool), a turnkey geomatics tool providing near-real time decision support for coastal zone and disaster management. We have also recently launched the version 3.0 of ACE (Advanced Cartographic Environment) desktop mapping software. ACE offers cartographers a complete solution for easily applying conventional symbolization to their general maps while maintaining spatial accuracy.
  • The large range of products under the PCI stable seem to be confusing at times. Is there any effort to minimize this problem?
    We have launched a major Research and Development (R&D) efforts called Project One which will merge four separate but related products (EASI/PACE, SPANS, PAMAP, and ACE) into one common user interface and working environment. In addition to the cost savings realized by maintaining, selling, and supporting one product line instead of four, Project One will result in the creation of a truly unique product line for the geomatics marketplace wherein the separate technologies for remote sensing image processing, GIS, and digital cartography will be offered in a single modular environment.
  • What are the other key alliances by PCI for expansion of its market?
    We have to increase our penetration in the institutional segment. For this we have forged an alliance with ITC Netherland and are trying to make the ITC product ILWIS and PCI products compatible to each other. Besides this we are also introducing Oracle Technology into PCI Geomatics product line. Introduction of Oracle Technology into the PCI Geomatics product line will provide an excellent solution for addressing many of the spatial data management issues faced by geographic, scientist and technical professional worldwide.