Location Technology and Business Intelligence Conference

Location Technology and Business Intelligence Conference


Location Technology and Business Intelligence Conference: 2-4 May 2005, Philadelphia, USA

The Location Technology and Business Intelligence Conference 2005 was an interesting meet. It was typically a conference that was neutral in its approach since the organizers were a media based organisation – Directions Magazine. This provided an appealing conference agenda that not only discussed products but its varied implications on Business Intelligence and workflows. The conference was held at Wyndham Hotel, Philadelphia, USA on 2-4 May 2005.

The Idea
The conference provided a forum for looking closely at well-known ideas and reassessing their validity. Ideas that are commonly attached with GIS, Location Technology and Geographic Information was re-visited and analyzed as where and how location technology can meet the needs of business processes. The conference had a well laid out programme over two days. It was reasonably attended by some 450 attendees. There were plenary sessions on –

  • Challenges for CEOs and CIOs
    • End Users and Enterprise Software Providers
    • Solution Providers
  • Location Intelligence for Corporate “Homeland Security
  • Mapping Portals

Then there were three key simultaneous technical tracks of discussions to choose from.

  • Executive Track
  • Technology Integration Track, and
  • Applications Track

Finally on day two there was a summing up plenary termed – From Location Technology to BI – Emerging Technology Trends. In brief the event had rich discussions and deliberations from a very varied group of end users and business groups, coupled with researchers and solution providers. The event also had an exhibition with an interesting mix of exhibitors from GIS solutions to database solutions to data quality management firms.

There were two main keynotes. The first day had a keynote address from Mark Snow of Cox Communications. He provided a very vivid picture of how a non-GIS company can extract a lot of value by slightly streamlining its working process and introducing the geographic factor in its efforts. He guided the listeners on how to bring together the right technology partners who can deliver the relevant solutions. He told that such initiative needs vision and sufficient upper management support. He gave a succinct example of his company’s case and how location based technology has helped the business intelligence. The second day had another interesting keynote address by Tim O’Reilly of O’Reilly Media. He mentioned that location technology actually struck his “radar” screen when he observed an increased level of “hacker activity” taking place in the market to create visualization tools that used digital mapping. This was an interesting speech where he mentioned the need to identify companies who can benefit from investing in having location-based technology.

Ayon Tarafdar, [email protected]