In Asia, we are primarily focusing on reaching the civil government and...

In Asia, we are primarily focusing on reaching the civil government and defense markets

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We provide products mainly in the areas of airborne data acquisition, photogrammetry and remote sensing. Our innovative ADS40 Airborne Digital Sensor simultaneously captures imagery in black and whiteWendy Watson, Vice President of Product Management & Marketing, Leica Geosystems GIS & Mapping
Wendy Watson
Vice President of Product Management & Marketing
Leica Geosystems GIS & Mapping

Briefly outline the overall scope and span of LGGM’s range of products and the key advantages for its users.
We provide products mainly in the areas of airborne data acquisition, photogrammetry and remote sensing. Our innovative ADS40 Airborne Digital Sensor simultaneously captures imagery in black and white, color and color infrared, offers wide area coverage for significant cost savings and can acquire imagery at a 5-centimeter spatial resolution for users who need to achieve high-accuracy mapping. The ALS50 Airborne Laser Scanner captures data at pulse rates up to 83 kHz, features four range returns and is easy to install and use.

Our software, including the award-winning ERDAS IMAGINE and powerful Leica Photogrammetry Suite (LPS) feature simple interfaces and are interoperable with each other, as well as with many third-party products. ERDAS IMAGINE features a rich collection of add-on modules for remote sensing professionals at all levels of expertise. The process-driven LPS features multiple levels of functionality for both novice and expert photogrammetry professionals. And Image Analysis for ArcGIS and Stereo Analyst for ArcGIS work within ESRI’s ArcGIS platform to create and prepare GIS-ready imagery and collect stereo features within a GIS, respectively. By far, Leica Geosystems GIS & Mapping offers the most well-rounded set of tools in the industry that power all the links of the Geospatial Imaging Chain.

In your opinion, what is/are they key factor(s) that have made LGGM successful?
We are successful in this market for a number of reasons. We have an excellent relationship with both our customers and our distributor network. We also spend a large amount of time out in the marketplace identifying the latest trends and application workflows. Additionally, we offer the best Technical Support services in the industry. Those are three key factors that keep us at the forefront of the industry.

This highly-technical market experiences constant change. Describe LGGM’s latest developments and how they’re keeping up with changing market trends.
We closely monitor the changing state of the industry and regularly receive requests for added product functionality from our customers. We feed this information into our development cycle to stay at the cutting edge of market trends. For example, we depicted a need in ERDAS IMAGINE for semi-automatic to automatic feature extraction. We are currently working internally and with third parties to integrate this functionality into the software. Additionally, we continue to receive good news on how well our ADS40 sensor has been performing in various projects throughout the world. To continue improving the ADS40 workflow, we’re now working on minimizing digital data processing time.

How interoperable are LGGM products with other tools available on the market? What are your thoughts on product interoperability?
To be truly successful in the market, our products must work with other products. Currently, we have the ArcGIS extensions that work with ESRI’s ArcGIS platform; we have integrated our software to be compatible with the Oracle 10g grid-computing software; and we offer the IMAGINE Developers’ Toolkit, which enable users to customize and expand ERDAS IMAGINE. We are always looking for opportunities to expand our products’ interoperability with other offerings on the market.

In Asia (or Asia-Pacific), what market segments are you focusing on, and what is LGGM’s approach to reaching these markets?
In Asia, we are primarily focusing on reaching the civil government and defense markets. We are doing this by using local distributors coupled with corporate technical expertise. By focusing on local distribution, local connections are stronger and we can better understand the cultural factors that influence the purchase of Leica Geosystems products.

How do you see or do you see the use of Leica Geosystems GIS & Mapping (LGGM) technologies spreading into the private sector, as well as the academia and government sectors?
In the majority of our markets, we have had significant success within the private sector, but in some parts of the world, penetrating this market has proved more challenging. In countries such as India, the market trend favors privatization of images, and as a result, Leica Geosystems has succeeded in penetrating the private sector. In other countries where the government dictates usage of imagery and maps, however, we are relegated primarily to the government sector.