Home Articles In Asia, Indian market for satellite imagery is quite solid

In Asia, Indian market for satellite imagery is quite solid

Jeff Young, Vice President, Space Imaging
Jeff Young
Vice President, Space Imaging
Email : [email protected]
Web : https://www.spaceimaging.com
Jeff Young is Space Imaging’s Vice President for Global Solutions Sales amd Marketing, responsible for sales of Earth imagery and value-added information products, services and solutions. Jeff has over 25 years of experience in sales, program management and project experience, including more than 13 years in senior management of GIS corporations.

  • What have been SI’s Sales accomplishments in the past three years since you joined SI?

    The successful launch of IKONOS needed to be matched with an equally successful sales network. Commercial viability of data and solutions for the US Government and major private sector accounts was tested and the result was quite positive . SI also had the responsibility of managing the sales of the Indian Remote Sensing and Landsat Data. Although the IKONOS was launched in January 2000 and the delivery of the most data products started mid-year 2000. In the year 2001 We began to shape and expand the “Reseller Concept”, which was to lay the foundation of the “Integrated Sales Organisation”. Deployment of the direct in indirect sales model was completed in 2001.

    Today the sales network is segmented into four business geographies. viz United States/Canada, Latin America, EMEA (Europe Middle East and Africa) and Asia Pacific

  • How the market behavior has been of these region?

    The United States market is quite segmented. The market includes all tiers of government as well as the private enterprises. This market as well as the other regions respond well to a value proposition sensitive to timely delivery, quality results and competitive pricing.

    Our success has to a great degree been measure by the number of repeat user organisations Canada too is segmented and broadly uses our IRS product along with a growing demand for Ikonos. The Latin-America and the Caribbean has tended initially to be Government centric with several National Government and region acquisitions and a growing private sector base. Examples of national government/territory-wide implementations include recently announced acquisitions by the government of Jamaica and Puerto Rico. Business activity in the EMEA region the sales of data is stimulated through the Affiliates and partners. In Asia, Indian market for satellite imagery is quite solid. With an advanced scientific community, private industry and government planners driving many purchases. In general the developing world has great potential and there is increased awareness with regards to the use for Ikonos high resolution imagery to support sustainable development programs including habitat protection and scaled infrastructure development.

  • Which industry segment do you feel use the IKONOS data?

    IKONOS data is finding great use amongst the National Government of various countries for the Defense and Security application, amongst the State and local Government for the Cadastral Mapping and LIS. The data has been procured by private and public enterprise for Infrastructure and Utility applications. In addition to these there is an exciting new area of “Marine and Aviation Transport”. It will have access to current as well as historical archive data of the area of interest, to support visualisation and simulation for training and tactical operations.

  • Difference between what RS was in early 80s and now?

    In early 80s solutions were looking for problem, today products developed are addressing specific customer-based needs.. We now have products which can provide a user w/ meaningful insight to influence daily operations and ultimately a framework for decision support.

  • Some comments on the successful launch of Quickbird?

    Healthy market needs a healthy competitors and this is a critical component driving the market Diversity in an emerging market support industry growth both in terms of products and companies offering a variety of products. These are exciting times in an industry offering the user community with a range of offers with will ultimately improve the timeliness of delivery, quality of products, and cost sensitivity.