Home Articles Hexagon is Personalizing Digital Realities for Customers: Juergen Dold

Hexagon is Personalizing Digital Realities for Customers: Juergen Dold

When users are able to freely work with captured data in the means that best suit their needs, then they uncover their full potential. We are working on offering digital solutions that support our customers in personalizing and digitalizing their workflows both in the field and in office, explains Juergen Dold, President, Hexagon Geosystems

How would you describe Hexagon’s Geosystems division, and as its President, what are your main areas of focus?

Hexagon’s Geosystems division provides a comprehensive portfolio of digital solutions that capture, measure and visualize the physical world and enable data-driven transformation across industry ecosystems. With such a diverse portfolio, my interests range across a wide variety of topics. What I am currently concentrating on, though, is the personalization of digital realities for our customers. When users are able to freely work with captured data in the means that best suit their needs, then they uncover their full potential. We are keeping a close eye on autonomous vehicles and other means of automating various industries. With the continual development of the Internet of Things (IoT), we are seeing digitalization opportunities across the board. We are specially interested in the construction industry with untapped potential to bring digital solutions to a traditionally non-digital sector.

What are Hexagon Geosystems’ core offerings, and where do you see emerging opportunities?

As you know, our core business started within surveying in the production of theodolites 200 years ago. Since that time, we have made major advancements in fields from airborne photogrammetry with the first combined LiDAR and oblique imagery sensor to bringing laser scanning to the Architecture, Engineering and Construction (AEC) industry. Our core offering is bringing digital solutions to partner with our customers in reaching their business goals, be that with geospatial and monitoring software, laser scanners, Geographic Information Systems (GIS), total stations and GNSS, airborne sensors and content, or construction tools. With almost 5,000 employees in more than 36 countries around the globe, we are covering a lot of ground in Geosystems.

Our construction solutions integrate data feeds from sensors, create seamless workflows and make projects more efficient. They deliver a construction information management system that empowers executives with top-down visibility, control and management, while connecting field-level workers seamlessly and simply to the day-to-day tasks

We cover all geographical markets and our growth opportunities are positive in all of them. Our largest markets remain North America and Western Europe, but it really depends on the industry. We pride ourselves on keeping a diverse portfolio around the world. So, if business in one particular region does face challenges and we need to concentrate there, another region’s buoyance can keep us balanced.

What is your prognosis for the South and South East Asia market and do you see an opportunity in China’s One Belt One Road initiative?

We see a lot of untapped potential in Asia, especially in digitalizing construction. With our acquisition last year of GeoSurf in Japan, we are looking to further partner with customers in this region to bring digital solutions to the field, while also looking further into potential OEM adoption of our machine control offerings. As one of the largest construction undertakings in modern world history, we are actively supporting our current and potential customers in China who are working on this (OBOR) impressive initiative. As a core focus, Hexagon provides the means for digitalizing construction — bringing more efficiency, thus productivity to projects. Our construction solutions integrate data feeds from sensors, create seamless workflows and make projects more efficient. They deliver a construction information management system that empowers executives with top-down visibility, control and management, while connecting field-level workers seamlessly and simply to the day-to-day tasks.

Hexagon group focuses on R&D by annually investing around 10-12% of net sales into research. How is Geosystems faring as a division, and how is it benefitting from this investment?

As one of the larger divisions in Hexagon, we are glad to have the opportunity to have considerable influence on the overall company’s direction. Geosystems supports and benefits from the cross-functional divisions of Hexagon, and we are happy to pass along these advantages to our customers in terms of solutions development, support and services. With a considerable amount of profits going back into R&D, we are able to continuously innovate and ensure that we are providing the latest technologies to our users. The latest BLK releases, BLK247 and BLK2GO, along with several other innovations, are a direct result of this investment. I cannot get into the details of our future innovations, but can tell you that our pipeline is full of upcoming digital solutions that will support our customers in personalizing and digitalizing their workflows both in the field and in office.

How does Hexagon address emerging technologies like Artificial Intelligence, Deep Learning, IoT and Blockchain, and with scanning going to the next level with mobility and miniaturization, what will be the next game changer?

As a leading provider of digital solutions, Hexagon stays well informed, many times leading in emerging technologies. In its latest technology framework, Xalt, Hexagon has developed the means for customers to accelerate their journeys to digital transformation by harnessing the power of IoT and other technologies. Our customers will benefit from these technologies as soon as they mature. Like most technologies, the possibilities for laser scanning are only limited by one’s imagination. For example, we just released the BLK2GO that brings the power of laser scanning into the palm of your hand, taking mobile laser scanning to a new level.

Being the undisputed leader in professional space, what kind of experience have you had with commercial customers?

With the advent of the BLK line and the already popular DISTO series, we are quite well versed in the commercial market. While we pride ourselves on the quality we provide, both to business and consumer customers, we are apt at making the necessary distinctions between the two and the approaches that best meet the unique needs of these two markets. While we work with professional, exclusive technologies for the one market quite hands-on, we, at the same time, provide commercial, inclusive technologies for the other market at a more introductory and nurturing pace.

Where do you aspire to take Hexagon Geosystems five years from now, and what is the secret of your success?

We are in an exciting time across many industries, and at Geosystems, we are going to continue innovating, discovering and advancing opportunities for our customers. Our roadmaps for new solutions are defined with high detail for the next few years and strategic directions are valid for the next five years. Digital reality personalization plays an important role for creating resonance for our customers. We are focusing on taking our customers and Hexagon to the next level of digital transformation and beyond, and are developing new market segments that are underserved with technology to empower these markets to improve efficiency and quality with our digital solutions. It is never the success of one individual. I am very fortune to be surrounded by a great team that doesn’t shy away from challenges and turns them into opportunities.

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