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Geospatial at the core of resource management

Steven Hagan, Vice-President, Engineering Database, Oracle
Efficient use of geospatial and other technologies enables effective resource utilization — physical or human — to enhance efficiencies in workflows.

Digitalization has resulted in enormous amounts of data and consequently in the need for technology to acquire, access, analyze and act upon information or insights gleaned from that data. The more valuable information and insights, such as those determining or helping decide the next best action, have come from data harmonization and exploration from multiple perspectives. Hence, with continuous innovation, our database, as well as our Autonomous Data Platform, have evolved into a converged infrastructure for efficiently handling diverse workloads (such as analytical or transactional) and data types (such as structured or unstructured, tabular, document, key-value, graph, or spatio-temporal data).

Solutions for customers

Customers use our solutions to solve their most challenging operational and analytical workflows and tasks. This helps them see their data in new ways, discover insights and unlock endless possibilities. For example, Outfront Media semi-automated a previously laborious process of analyzing media spend data by designated market area (DMA). Consequently, they could assess various media mix models and effectively identify local and regional advertisers. Similarly, the US Census Bureau automated significant portions of its data collection, collation, validation and analysis processes. This will help them conduct the 2020 Census at a lower cost and in less time, while meeting their very high standards of accuracy and privacy.

Also Read: Exploring true potential of 3D geospatial

Embracing change

I would like to cite two examples to highlight the organization wide focus on embracing change and innovating. The first is how advances in Machine Learning and AI have been incorporated into our Autonomous Database Platform. The second is how a technological advancement, specifically persistent memory, is quickly evaluated for impact and viability and incorporated into our technology often years ahead of the competition. The IDC and Accenture reports provide more details on the ML/AI augmented self-managing and self-healing autonomous database. Geospatial data management and analytics are a core capability of this database.

Our R&D investment and product development is guided by two main things — the priorities and pain points of our customers and the creativity and competence of our people and business partners. One direct result of this is our continued investment and focus on an inherently secure and scalable Cloud platform with an integrated set of solutions for data management, analytics and applications.

Managing slowdown

Changes in the geopolitical environment are a constant factor in the business world. While there are always regional fluctuations in business, we are not experiencing any global impact. Efficient use of geospatial and other technologies enables effective resource utilization, be they physical, human, or other resources. Geospatial technology in particular helps efficiently and effectively identify, access and develop these resources.

Also Read: Looking at opportunities on the margins