There is a big push for new technology in the industry, but without clear end user needs in mind. There isn’t so much one ‘killer technology’ that is changing the market, but rather the ability to leverage many smaller technologies to provide better solutions for customers. We have found that balanced investments across the entire value chain are what work best.
Also, users are not interested in new technologies; they want products and services that provide real, measurable value.
Read more.. Access to Data is the Key